Day 4's attendees at Radio Days Africa 2021 were treated to a podcasting masterclass by Jon Savage. Nigerian TV and…
Blog
The Creative Technology Boom Will Create a Powerful New Lever for Brands
/ July 16, 2021We are entering an era of signal loss, in which media targeting will become less effective. Creative will have to…
3 Contextual Targeting Myths in a Data-Deprecated World
/ July 16, 2021As marketers confront a data-deprecated world, contextual targeting is seeing a renaissance. But despite the fact that using content signals…
Ranked: The Biggest Companies in the World in 2021
/ July 15, 2021The 100 biggest companies in the world were worth a record-breaking $31.7 trillion as of the end of Q1, up…
Euro 2020: Visualizing the Qualified Nations and Past Winners
/ July 15, 2021After a year-long delay, the 2020 UEFA European Championship is back with new rules, reduced spectators, and fierce competition. Source
SPAC Merger Puts Innovid’s Value At $1.3 Billion
/ July 14, 2021Ad server Innovid is going public via a special purpose acquisition corporation (SPAC), a move aimed at driving the company’s…
RCEP Explained: Visualizing the World’s Biggest Trading Bloc
/ July 14, 2021The Regional Comprehensive Economic Partnership (RCEP) covers 30% of global GDP and population. Here's everything you need to know about…
ASA cans BrewDog Instagram ad for hard seltzer health benefit claims
/ July 13, 2021An ad for beleaguered Scottish beermaker BrewDog has been banned by the Advertising Standards Association (ASA) for claiming the brewer‘s…
Facebook India’s Avinash Pant on finding the winning strategy for its biggest audience
/ July 12, 2021Facebook’s director-marketing Avinash Pant holds forth in an exclusive chat with The Drum on the social networking brand’s consumer marketing…
Google Grants A Third-Party Cookie Reprieve, Delays Deprecation By Two Years
/ July 12, 2021Are you having fun in the sandbox? I hope so, because it’s going to be awhile. Google‘s plan to deprecate…