Dentsu Creative recently released its 2023 CMO report surveying over 700 marketing executives on trends and attitudes. We summarize the…
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Netflix Cracks Down on Password Sharing to Boost Paid Subscribers
/ September 8, 2023Netflix’s paid subscribers surged by 6 million last quarter, up from just 1.5 million in Q1 2022. The streaming giant…
Kantar Study Reveals Mismatches Between Consumer and Marketer Media Preferences
/ September 6, 2023The latest Kantar Media Reactions report analyzing consumer and marketer attitudes highlights significant gaps in media preferences. Consumers strongly favor…
How AI is Fundamentally Reshaping Advertising: Key Applications Across Media
/ September 6, 2023Artificial intelligence is having a profound and accelerating impact on the advertising landscape. As Microsoft’s James Murray explores, AI integration…
Digital Ad Spend Declines in H1 2023 But Signs Point to Imminent Rebound
/ September 5, 2023AdRoll’s recent 2023 digital ad spend data reveals a major cost drop amid economic uncertainty. However, positive indicators point to…
Latvian Ad Market Grows in H1 2023, But Trails Global Digital Trends
/ September 4, 2023The Latvian Advertising Association recently released ad spend data for the first half of 2023. Total investment grew 4.6% year-over-year…
Perverse Incentives Slow Adoption of IAB Video Ad Standards
/ September 4, 2023The IAB Tech Lab recently issued updated video ad inventory classifications to improve quality signals. However, only 20-30% of publishers…
The Sustainable Power of Out-of-Home and Digital OOH Advertising
/ August 23, 2023Despite growing consumer demand for sustainability, marketers often overlook it when selecting media channels, says Chris Dooley of JCDecaux. But…
Can Twitter Become a Super App Under Elon Musk?
/ July 26, 2023Elon Musk aims to transform Twitter into an “everything app” or super app like China’s WeChat. But skeptics point to…
TikTok Expands Beyond Video With New Text Post Feature
/ July 26, 2023TikTok is moving past just short-form video by rolling out support for text-only posts. The new creative format allows users…