For decades, it was taken as gospel that the best approach to branding lay in targeting specific groups through the…
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Facebook Ad Revenue Is Up 46% YoY – And ARPU Keeps Rising, Too
/ May 13, 2021Facebook’s ability to generate buckets of ad revenue despite seemingly anything frankly makes its earnings reports a bit … boring.…
Ranked: The Top 10 Football Clubs by Market Value
/ May 13, 2021In football, there's a lot on the line both on and off the pitch. The top 10 clubs are holding…
How Link in Bio became the new online real estate for the creator economy
/ May 12, 2021The creator economy is booming, and so are the tools for creators. Link-in-bio became an important piece of online identity…
Media Moves: Ads24 opens up a new advertising world, AdFreeway launches in SA, NatGeo’s Endangered Colours campaign
/ May 12, 2021The Media Online's weekly round up of people, account and business moves in media. Source
Seven days on Twitter: Finally, a president in the dock
/ May 11, 2021Just when we thought the headlines would slow this week, this morning the news broke that Zulu Queen #MantfombiZulu passed…
Why Ad Buyers Are Focused On Targeting In TV
/ May 11, 2021“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Nielsen’s recent agreement with Roku is poised to…
Pandemic Recovery: Have BEACH Stocks Bounced Back?
/ May 10, 2021BEACH stocks—bookings, entertainment, airlines, cruises, and hotels—were hit hard by the pandemic. Here's how they've bounced back. Source
Monetisation is the Key to unlock The Second Renaissance in the Creator Economy
/ May 10, 2021To get the flywheel of the creator economy moving, monetisation is key. The Platforms and creators are working hard to…
Here’s What $1,000 Invested in Vaccine Stocks Would Be Worth Now
/ May 9, 2021Ever wonder what you would have gotten if you invested $1,000 into the different vaccine stocks at the start of…