TechnologyGoogle eyes future of using less data for ads as prediction power improves Kristaps Safranovs / March 19, 2019
TechnologyGoogle announces Stadia, its streaming game platform, in an effort to upend the $140 billion video game industry Kristaps Safranovs / March 19, 2019
TechnologyTV NETWORKS PARTNER TO STANDARDIZE ADDRESSABLE ADVERTISING Kristaps Safranovs / March 13, 2019
MarketingPinterest Eyes Bottom-Of-The-Funnel Budgets With Catalogs, Self-Serve Shopping Ads Kristaps Safranovs / March 5, 2019
TechnologyYouTube’s brand-safety woes give publishers a boost in selling video ads directly Kristaps Safranovs / February 25, 2019
MarketingU.S. Ad Spending Starts 2019 On Down Note, 3% Decline May Be First January Decline Ever Kristaps Safranovs / February 25, 2019
TechnologyNIELSEN ACQUIRES SORENSON MEDIA AS IT EXPANDS ADDRESSABLE TV EFFORTS Kristaps Safranovs / February 23, 2019