According to a McKinsey study, 79% of consumers in South Africa have changed stores, brands, or the way they shop due…
Blog
Challenging accepted norms helped me create what my business stands for
/ October 7, 2021Stop following rules. Create new ones instead: after all good ideas don't come from following someone else's rules. Question every piece…
Creative Works: top 10 ads of the week from Channel 4 to CoppaFeel
/ October 7, 2021At The Drum, we believe great work deserves recognition and that talented creatives should get their share of reverence for…
Oracle Fuses Together A CDP And CRM For A Lead-Gen Tool
/ October 6, 2021Oracle launched a prospecting and lead-scoring product called Fusion Marketing on Monday, as the company tries to reframe the value…
Every Visitor Is Different. Why Are You Giving Them All The Same Opt-In Prompts?
/ October 6, 2021By Rob Armstrong, SVP of Product at Eyeota If you’re a publisher operating in today’s digital ecosystem, you’re probably pretty…
The 2021 Israeli Unicorn Map
/ October 5, 2021Israeli unicorn landscape 2021 – including recently 'graduated' unicorns that exited via acquisition, SPAC or traditional IPO. Source
Bloomberg, Reuters & the BBC unite to highlight importance of trusted news outlets
/ October 5, 2021Some of the biggest names in global media have set aside their competitive rivalries to produce a short video communicating…
Amazon’s Ad Business Boxes Out Sellers; Mozilla Tests Switching Default Search Engine
/ October 4, 2021Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Gotta Spend Money To Spend Money Amazon’s ad business…
This Is How Much NATO Countries Spend on Defense
/ October 4, 2021How much does each country in the military alliance contribute to NATO defense spending? We break it down with this…
How To Transform A Customer Journey Into A Cultural Journey
/ October 3, 2021How do brands navigate this impending shift in consumerism? For starters, acknowledge the opportunity. Improving cultural segmentation allows a brand…